The work we are doing

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The Challenge: 

A well-loved local restaurant was struggling to stand out in a crowded market as customer feedback revealed inconsistent food quality, smaller portions, and occasional delivery errors.

The proposed strategy:

Build brand loyalty by transforming authentic taste and reliable delivery into the restaurant’s competitive edge.

The Solution

We identified the root causes and introduced quick-win strategies, delivery accuracy checklists, portion-size guarantees, and family-focused rituals like Aamras Sundays, helping rebuild trust, enhance visibility, and attract new customers.

The Challenge:
The business had strong technical expertise and a solid portfolio of automation and material handling solutions, but struggled to gain visibility and define its ideal customer. 

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The proposed strategy:
Reposition the business from product-driven trading to solution-driven industrial expertise, aligning its brand, communication, and outreach around this sharper identity.

The Solution

We helped define the ideal customer profile, clarify the value proposition, and build credibility through capability statements and Google reviews. A 90-day roadmap was created to translate the new positioning into visible market action, helping the business connect with the right clients

The Challenge:
The client’s marketing activities generated engagement on social media but limited qualified leads and conversions. Website traffic from search campaigns  and sales were  low.

The proposed strategy: 

Align marketing and sales around a unified customer journey to convert engagement into measurable business growth.

The Solution

We recommended mapping the end-to-end customer journey to align campaigns and messaging, activating LinkedIn and other social platforms to expand reach, consolidating client data for targeted audience segmentation, and strengthening sales alignment to build in-person connections, a crucial driver in the UAE’s relationship-led market.